Company description
For the safety of our employees and clients the Sarnia Observer office is currently closed. Our team is working remotely and available to assist you during regular office hours. Please see our Contact page (theobserver.ca/contact-us) to reach the appropriate party.
Sarnia Observor and PostmediaSolutions delivers advertising and marketing services for businesses of any size across the Postmedia network. From print advertising and custom content, to search and social advertising, website builds and search engine optimization, we achieve your business goals using integrated tactics that maximize impact and investment.
The Sarnia Observer has been the predominant newspaper in Sarnia-Lambton for over 166 years. First printed out of the home of publisher John Raeside Gemmill in 1853, the Lambton Observer and Western Advertiser, as it was then known, was widely read among the 1,000 residents who lived in the village of Sarnia as well as the handful of settlers who resided in the county. In spite of six name changes and a variety of different owners, The Observer has covered every important event in the history of the region, from the formation of the Dominion of Canada in 1867 to the Great Lakes storm of 1913, from the gunning down of notorious gangster Red Ryan in 1936 to Sarnia's celebrations marking its 100th anniversary as a city in 2014. Not only has the venerable daily broadsheet, which was one of Canada's first newspapers to offer colour printing, covered the big events in Sarnia-Lambton, it has also excelled in holding up a mirror to the community, with award-winning journalists highlighting the everyday stories taking place across the region. Whether covering high school sports, crime stories, municipal politics or shining a light on some of Sarnia-Lambton's most curious and compelling residents, the Observer has chronicled the region's rich history, becoming an indelible part of the community in the process. One of Sarnia-Lambton's oldest businesses, the Observer continues to provide innovative and ground-breaking journalism both in print and online to Lambton County's 123,000 residents.