Company description
Aging is much in the news: we’re made very much aware that we’re all getting older. And there sure are lots of products and services to make the aging process look and easier.
What doesn’t get easier is aging and caring for elderly parents.
As a result of medical advancements, this is the first generation faced with parents and grandparents living longer, and it’s the first generation where so many children are involved with their grand and great grandparents.
Those same medical advancements take on a different meaning as life winds down. It’s more and more important to understand medical options as life winds down towards its end, and whether those medical advancements and options are in keeping with how we want to live life right up to the end.
